The post below this one, “Twitter, Facebook not the fad Equidaily’s Merrow thought,” hasn’t and won’t be included on news aggregator Equidaily’s site, in my opinion, because it’s critical about Equidaily publisher Seth Merrow’s views on Twitter and social media. Can you imagine Mr. Merrow placing a link on his site like this: “Blogger says: Merrow’s contention that Twitter is fad is wrong”? Mr. Merrow, therefore, will ignore the post, which is too bad because his site attracts the traffic of many bloggers and the most technologically savvy of racing followers — exactly the people most likely to want another opinion on this fast-growing media that hasn’t penetrated the racing world of paper readers yet. And even some bloggers — who were the racing pioneers that brought racing into the electronic age — are skeptical about Twitter. Read the comments to the post below to see this.
Given this construct, does Mr. Merrow protect his ego and opinions to the detriment of the conversation about Twitter that’s taking place in the hallways of the etherworld, anyway? Or does he swallow his pride and broadcast the issue to his hundreds of faithful readers to get a dialogue started? That’s the $64,000 question.
By the way, I don’t mean to pick on Mr. Merrow here — I’ve praised Equidaily before — but only use him as the example because of the comments he made at a new media discussion last month. The issue is as easily applicable to his competitor, Paulick Report, which is not much of a presence on Twitter, either, although PR went gung-ho early to establish itself on Facebook.
When I posted a comparison of Paulick Report vs. Equidaily some weeks back, PR carried it because I gave the nod to it over Equidaily — but not by much. Equidaily, of course, did not link to it, which was understandable. That post got more than 1,000 looks because of the PR from PR. I’m not hopeful that the post about Twitter will come near half that number with lack of broadcasting support from the Aggies, but I am heartened that links to it are being RT’d — that’s re-Tweeted for you newbies, or rebroadcasted by others — on Twitter, where there’s some dialogue taking place on this issue.
[Note: I just noticed, after I’d posted, that Frank Mitchell had written an excellent related post, “new media in sport: survival of the fittest.” I highly recommend it.]