Bloodhorse.com ran the story recently about PM Advertising acquiring Starquine.com. The latter is an online thoroughbred trading marketplace; PM is one of the up-and-coming advertising agencies in the business. In the late 90s, after I’d left Daily Racing Form, I developed the website broodmares.com with Jack Werk. This became Starquine, after it was sold to a group of investors, with pedigree guru Alan Porter spearheading the deal. PM will take this to a new level, I’m sure.