Are the bloodhorse.com blogs corporate blogs? And are corporate blogs journalism? The latter is one question that Marcie Heacox, student, journalist, and photographer, explores in her fascinating new blog Blog o’ Blogs. The Blood-Horse is mentioned in an Aug. 30 post that states :
“An editorial piece on the Blood-Horse magazine’s Web site was blasted with negative comments, calling it self-serving and a conflict of interest. When some of the negative comments were deleted, a blogger wrote this entry asking where they went. He cited a cached version of the editorial page. When he posted a comment about the missing comments, it was not approved. According to one of the Blood-Horse’s Web site managers, the feature that requires comments to be approved before posting was disabled at the time the original negative comments were posted. Yet, blog managers deleted only some of the negative comments.”
To read the complete post, click here.
Here’s part of her definition of corporate blogs:
“Corporate blogs can contain the personal style of the employees writing them, but their main function is as a public relations tool.”
To read the complete post, “What is a corporate blog?” click here.
To read “Blog Promotions Under Scrutiny,” click here.